Bluetooth Marketing.

Hi,


This is something new which I learn about Bluetooth.


Hope that new age marketing managers will have better and quicker utilization for promotional purpose.


Regards
Amol







Bluetooth Marketing – New Way in Mobile Marketing.
Bluetooth marketing is a very new form of mobile marketing. It is a location-based mobile marketing campaign, which can be used for example at trade fairs, in shopping malls, movie theaters or at events and activities.


Mobile marketing is usually associated with significant costs on the part of potential Customized, when no Bluetooth marketing costs incurred by the recipient. While sending a simple SMS or MMS as well, your standard network charges, such as when downloading via GPRS or UMTS or when opening a browser service. At this alleged vulnerability of mobile marketing, uses Bluetooth to marketing, because this channel allows the transmission of data at no cost on the part of the consumer.

For this purpose, in highly frequented places local Bluetooth networks are developed. These are special radio systems that are built with a limited range of about 30 meters a network. Now enters users into the Bluetooth environment, he receives a message from the system, with the request for authorization.

Only after this has occurred, the data provided to be transferred to the mobile phone of the customer. It can in this way, for example, wallpaper, pictures, videos, contacts or applications to be transmitted without resulting cost to the user. A content management system provides here that the content will be prepared for the individual terminal of the user.

(Source: http://webmatemarketing.info/affiliate-marketing/bluetooth-marketing-new-way-in-mobile-marketing/?goback=%2Egde_1774369_member_192403618)